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Janelle Holst
UX & Product Designer
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A Bit About Me :)

Hey there, I'm Janelle - I'm a product designer passionate about weaving technical know-how and creativity into beautiful and functional user experiences.

As the sole product designer at OppFi, I transform complex finance into something simple, human, and maybe even a little fun.
 

Outside of work, I'm always exploring new creative outlets, whether I'm traveling to find inspiration, experimenting with painting and ceramics, spending way too much time perfecting my nail art designs, or helping friends organize their closets (yes, genuinely enjoy that). 
 

I believe creativity flows between all aspects of life, and these diverse experiences continuously inform my approach to problem-solving and design.

My Design Philosophy
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User-Centricity 

My design philosophy revolves around placing the user at the heart of every decision. By empathizing with users, understanding their needs, behaviors, and pain points, I ensure that my designs cater to their preferences, making the overall user experience intuitive, delightful, and meaningful.

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Holistic Problem-Solving

Beyond aesthetics and usability, I adopt a holistic approach by considering user needs, business objectives, and technical feasibility. This results in well-rounded designs that seamlessly blend functionality and aesthetics, delivering user-centric solutions that provide measurable value to organizations.

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Continuous Learning

Committed to pushing the boundaries of UX design, I actively seek out opportunities for continuous learning. By staying up-to-date with the latest trends, methodologies, and emerging technologies, I enrich my design toolkit, enabling me to create innovative solutions that anticipate and exceed user expectations.

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Collaborative & Iterative Process

Emphasizing collaboration, I work closely with cross-functional teams, stakeholders, and users, gathering diverse insights that inform iterative design improvements. This approach ensures the creation of products that resonate with users through constant refinement and optimization based on real-world interactions.

Work Experience

UX Designer

Dec 2021 - Jan 2024

OppFi

Senior UX Designer

Jan 2024 - May 2025

OppFi

Design Lead

May 2025 - Present

OppFi

UX Design Intern

June 2021 - Aug 2021

OppFi

UX Design Intern

Dec 2020 - Mar 2021

Mindcurrent

  • Designed and optimized OppFi's settlement portal, leading to a significant $1.54 million increase in issuance.

  • Revamped and maintained OppFi's design system, ensuring consistency and efficiency across all products and contributing to a more cohesive user experience.

  • Led end-to-end design process for new features, collaborating with cross-functional teams to conceptualize, prototype, and implement innovative solutions that met user needs and business goals.

  • Conducted comprehensive user research and usability testing, translating insights into actionable design improvements, resulting in enhanced user satisfaction and reduced friction points.

  • Worked closely with developers and product managers, fostering effective communication and agile workflows to deliver high-quality designs within project timelines.

  • Championed user-centered design principles and best practices, advocating for empathy-driven design solutions and educating team members on UX methodologies.

  • Successfully completed an internship project focused on redesigning OppFi's customer portal, including conducting in-depth user research and analysis to identify pain points and opportunities for improvement.

  • Created wireframes, prototypes, and high-fidelity designs to propose innovative solutions that addressed user needs and enhanced the overall user experience.

  • Collaborated with cross-functional teams, including developers and product managers, to gather feedback and refine designs iteratively.

  • Presented design concepts and research findings to key stakeholders, effectively communicating design rationale and the potential impact on user engagement and satisfaction.

  • Leveraged research and designs from the internship project upon rejoining OppFi as a full-time UX designer, leading to significant improvements in the customer portal's usability and functionality.

  • Utilized Figma to create rapid prototypes that effectively conveyed design concepts and interactions.

  • Contributed to the design process by gathering user feedback, iterating on designs, and incorporating usability best practices to ensure an excellent and intuitive user experience.

  • Actively participated in design critiques and brainstorming sessions, offering valuable insights and contributing to the team's creative problem-solving.

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