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Janelle Holst

Design Lead, Product Design

Based in New York 🍎

  • LinkedIn
Hey! 👋

I look for the design decisions where what's good for the user and what's good for the business turn out to be the same thing.

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Projects

Application Redesign 

OppFi - 2023

I redesigned the post-application loan approval process, transforming an inconsistent experience into a streamlined journey through a flexible template system that builds trust and guides users through complex qualification scenarios.

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+1.5% increase in application conversion

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-15 minute reduction in completion time

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Improving Payments

OppFi - 2023/2024

I led a comprehensive redesign of our payments ecosystem over the course of a year, transforming a call-center dependent process into a robust self-service platform.

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+1.2% payments during the A/B test.

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Implemented several UX best practices

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Customer Portal Redesign

OppFi - 2023

I redesigned our customer portal to streamline account management, creating an intuitive platform with user-controlled features and data visualization that empowers users to manage their financial journey more effectively.

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+$1.54M in annualized recoveries during A/B test

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-Decrease in customer servicing calls

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